For a D2C healthcare start-up that wanted to ‘re-build a broken medical system’ in the US, we created a ruthlessly simple brand that broke away from the cold, unsympathetic codes of the pharmaceutical industry. 

To match an ingeniously simple but transformative give back mission, we we wanted the brand to feel like a breath of fresh air. So from improved shoppability to satisfyingly no-nonsense messaging, Betr feels like a beacon of simplicity and joy.