Fedora, also known as the European Circle of Philanthropists of Opera and Ballet, is an association of arts patrons founded “to renew and rejuvenate dance and lyrical art in Europe.” The organisation was relaunched in 2014 with a new brand identity by Landor Paris.
Fedora’s logo — a set of stairs leading to a stage — symbolise their mission to find new talents, and by giving them access to stages across Europe, infuse new creative life into opera and ballet.
The negative space from the logo, and the Fedora F is found in the design of its trophies. The Fedora–Van Cleef & Arpels Prize for Ballet, worth 100,000 euros, and the Fedora–Rolf Liebermann Prize for Opera, worth 150,000 euros, were awarded on 6 January at the Opéra Garnier in Paris.
We also developed a visual language to cut-through the sea of sameness within the category, and appeal to the niche creative audience. Inspired by dancers’ movements, posters and stationary display small strokes created by a dancing ballerina whose slippers have been dipped in paint.
For Romeo and Juliet, two clusters of black-and-white points face each other; in the middle, two touch: Montague and Capulet watch Romeo and Juliet. For Swan Lake, the black swan faces the white swan. In between them, ripples created by dancers’ leaps form a wave.
