Courtney Tulloch: Making the impossible possible
Design Director @ JKR
Courtney Tulloch does things other gymnasts can’t. The proof? He’s got two moves named after him (T1 and T2, if you’re asking). He pushes his body to the limits. And it’s made him a champion.
An award-winning brand and typeface set him apart from the competition, and inspires future generations of gymnasts, by cementing him as master of the rings.
Created with cross-discipline experimentation and collaboration at its core.
BRAND POSITIONING, BRAND IDENTITY, CUSTOM TYPEFACE
Custom typefaces Tulloch One and Tulloch Two are the result of a collaboration between 3D modelling, motion and type design. With every character directly inspired by the visual language of the rings, as well as Courtney’s performances on them. When caught in mid-movement, the characters often appear unfathomable. But if you hang around long enough for them to rotate 360°, their meaning is revealed.
