SPLENDID SPOON:
FEED YOUR FLOW

Design Director @JKR

In a crowded market of D2C plant-based ready meals, we designed Splendid Spoon to breakaway from the competition and ‘be more spoon’.

Using ‘feed your flow’ as the brand idea, textures, type, scale, color, and TOV all come together to promise an out-of-this-world eating experience.

BRAND POSITIONING, BRAND IDENTITY SYSTEM, PACKAGING SYSTEM